Who are you?
Hello from me (Ben) who is ultimately, here for design!
Having been a graphic designer for some 20 years working for others I have taken the dramatic step of 'going solo' and working for myself.
What do you do?
There is nothing I enjoy more than creating a brand, which ultimately includes logo design and design for print. When working with a designer for the first time you need to make sure that they understand you; your vision; your company; your products or projects, in essence they are trying to visualise your ideas and turn them into a brand that is appealing to your audience.
Define: creating a brand!
It is a common misconception that the success of a brand is down to a great designer, or a fantastic idea, which actually is not the case (although they will obviously contribute).
To create a successful brand the basics should always be followed, remember 'it is your audience that decides if your brand is successful or not', if you can't engage with your audience on an emotional level, if you can't get their trust or stimulate their interest then your brand will not be as successful as you would like. If however you get it correct in the beginning then you will have a great foundation to build your brand upon. Successful branding needs to be consistent, direct and stimulating.
So what actually is a brand?
The term Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers. The phrase 'Brand' was initially adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron stamp.
Your brand is the collective term for 'everything you do to create an identity for your business'. Logo design and a corporate identity design (business cards, brochure design, signage, vehicle livery, etc...) are the platforms for delivering your core message to your audience, and to distinguish your brand form your competitors.
So to this end, if you are looking for a reliable, efficient, trustworthy, handsome, charismatic graphic designer to work on your project then look no further (well my mum thinks I'm handsome) please get in contact today and we can discuss your requirements.